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Privacy policy

Last updated: 4 November 2026

PharmaConnect is a WhatsApp ordering and reminder service that pharmacies offer to their own customers. This policy explains what personal data we collect through that service and through this website, why, and how it is protected. It is provided by Pharma Connect (FZE) (“PharmaConnect”, “we”) on behalf of the pharmacies that use it.

Your pharmacy is the party you have a direct relationship with, and it is responsible for the products and advice it provides. PharmaConnect provides the technology that carries your messages, orders and reminders between you and your pharmacy. PharmaConnect does not dispense medicines, diagnose or give medical advice.

What we collect

  • Your name and WhatsApp phone number.
  • Your preferred language and your pharmacy.
  • Messages you send, including images (for example a photo of a prescription or of medicine packaging).
  • Orders you place (items, quantities and notes), and delivery details if you choose delivery.
  • Medication reminders and call back requests.
  • Your skin profile (skin type, age range and main concern), only if you agree to save it. Nothing about pregnancy, allergies or health is saved in it.
  • Records of your consent to be contacted on WhatsApp.
  • Your answers about refill reminders and stock updates, and when and how you gave them.

How we use it

  • To take your orders, pass them to your pharmacy and answer your questions.
  • To send reminders and notices you have asked for or agreed to.
  • To send order updates and, where you have agreed, marketing messages from your pharmacy.
  • To alert your pharmacy if you describe an emergency.
  • To keep the service secure and working correctly.

Medicine names and health-related messages are health information. We treat this data with particular care and share it with the service providers below only where necessary to run the service. We do not sell personal data.

Refill reminders and stock updates

Two kinds of message from your pharmacy name a medicine, so they are health information. Your pharmacy only sends each one if you say yes to it:

  • Refill reminders: a message when something you buy regularly, like a medicine or supplement, is due for a refill. They are based on what you have bought from your pharmacy.
  • Stock updates: a message when a medicine you asked for is back in stock.

You are asked about each one separately, on WhatsApp or by your pharmacist. Saying no to one does not affect the other, or anything else you use. These messages are separate from offers and marketing: saying yes to them does not sign you up for marketing.

  • Your answer is recorded with the date and time, how you gave it (a button or a typed message in WhatsApp, or in person, with the name of the member of staff who recorded it) and the exact wording you were asked.
  • To stop refill reminders, tap “Stop reminders” on a reminder, type “stop reminders” in the chat (this also stops stock updates), or ask your pharmacist.
  • To stop stock updates, tap “Stop updates” on an update, type “stop updates” in the chat, or ask your pharmacist.
  • To turn them back on, type “start reminders” or “start updates”, or ask your pharmacist.
  • Your pharmacy asks you at most once every 30 days. If you say no, pharmacy staff cannot ask you again. You may be asked again after 90 days, and only if your pharmacist sets a new reminder for you or a medicine you asked for comes back in stock.

Who else sees your data

Your pharmacy sees your orders and messages. We use the following providers to run PharmaConnect. None of them may use your data for their own purposes.

  • Meta (WhatsApp Business Platform): carries every message between you and your pharmacy.
  • Anthropic: helps interpret the text and images you send, so we can respond correctly. Your phone number and account identifiers are not shared with Anthropic.
  • Supabase: hosts our database, in the United Kingdom (London).
  • Amazon Web Services: keeps an encrypted backup copy of the files you send us (such as prescription photos), in the United Kingdom (London).
  • Railway: hosts the PharmaConnect application.
  • Resend: delivers order notification emails to pharmacy staff, and website enquiries to our team.

Your pharmacy’s billing is handled separately through Stripe and never includes your personal or order data.

How long we keep it

We keep your data for as long as your pharmacy uses PharmaConnect to serve you. Saved baskets are removed after 90 days without use, and saved skin profiles after 12 months without use. Records your pharmacy must keep by law, such as dispensing records, are kept for the period its country requires. Finished reminders are deleted after 12 months, or the period set for your pharmacy’s country. Your answers about refill reminders and stock updates are kept while you use the service, as a record of what you agreed to, and are deleted with the rest of your data if you ask. Otherwise, data is kept until you or your pharmacy asks for it to be deleted. See our data deletion page.

Your choices

  • You can opt out of marketing messages at any time, by using the opt-out option in a marketing message or by asking your pharmacy.
  • You can stop refill reminders or stock updates at any time (see above).
  • You can ask to forget your saved skin profile at any time, in the chat or at your pharmacy.
  • You can ask your pharmacy, or contact us directly, to access, correct or delete your data.

This website

If you book a demo on this website, we receive the details you enter (your name, pharmacy, phone number, email and message) by email, and use them only to reply to you.

Sanad is the virtual assistant on this website and answers your questions about PharmaConnect. Your questions are processed by Anthropic to help write the answers, so please do not share any health or personal information in the chat.

If you ask us to send you more details, we collect your name, email and who you are, plus your pharmacy name, country and WhatsApp number if you enter any of them, and the content of your conversation with Sanad. We use this data only to reply to your enquiry, and we send you PharmaConnect news only if you choose to receive it.

We keep this data for no longer than 12 months from our last contact with you, then delete it. The conversation stays saved in your browser until you close the page.

This website does not use analytics or advertising cookies.

Contact

Questions about this policy or how your data is handled: privacy@pharmaconnectai.com. Pharma Connect (FZE), Block C-C01-336, Sharjah Research Technology and Innovation Park, University City, Sharjah, UAE.

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PharmaConnect is a technology platform. It does not dispense medicines, diagnose or give medical advice. The licensed pharmacy remains responsible for all regulated pharmacy activities.

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